Xiaomi India set Guinness World Record for building largest light mosaic (logo)
The Xiaomi India has set a landmark and showed its presence in the world’s prestigious Guinness World Record Book by building the world’s largest light mosaic (logo). Its Mi logo was built up by assembling 9,690 bulbs and showed the whole world about the new marketing fundas. This all created for the marketing purpose and also to highlight its strong and quality presence in the Indian market. Since , such record is created due to the collectively effort by both of its Xiaomi India employees and supports by Mi fans, who showed their affection and love towards the Xiaomi brand. It also showed the latest marketing techniques, which is totally different from the other brands and also starts a new trend in the field of marketing.
As we know it is one of the newest smartphone manufacturer which was established in 2010 and in a period of 8 years, it showed many up and downs in this field but surpassing all the things it has gained the top 10 smartphones brands in the world in 2017 and also has great demands of its products in its home China , huge markets in India along with Brazil, Singapore, Turkey, and Thailand among others and also exports over 65 million units globally .
The Xiaomi has also launched its new Mi Home Experience Store in Bengaluru at its head office building for the purpose of giving better support to the users.
On creating Guinness World Record record , Anuj Sharma, Chief Marketing Officer, Xiaomi India, said:
It has been another phenomenal year for us with our first Guinness World Records achievement to celebrate. At Xiaomi India, we keep innovation at the heart of everything we do, ensuring that we deliver the best of our innovative technology to our consumers across India at the most honest pricing. The same element of innovation also applies to our marketing efforts which brings the best of our creative abilities to the forefront. This Guinness World Records feat was a simple, yet heartfelt ode to all our Mi Fans and Xiaomi employees who have helped bring the best out of us and contributed to our great journey.